When it comes to working with celebrities and influencers, are marketers getting the most bang for their buck? Where do you find the right match? How much freedom should you give your new celebrity partners? How do you protect your marketing investment from celebrities gone rogue? And just how do you figure out if your partnership is worth all the effort?
On Nov. 30 in New York, Advertising Age will tackle these questions and more, bringing together top marketers, media players and celebrities to help make sense of how the landscape has shifted and identify which tactics will make an impact tomorrow.
Wednesday, November 30, 2016 1:00 PM - 6:00 PM
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Hard Rock Cafe New York1501 BroadwayNew York, NY 10036USA
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