BUILDING TEAMS FOR WHAT YOU CAN'T PREDICT
The skills a marketing team needed two years ago aren't the ones it needs now—and nobody knows what the next two years will demand.
CMOs are rethinking how their teams are built, not just what they're asked to do. Structure, hiring criteria and leadership models designed for a slower pace of change are being tested by AI adoption, shifting consumer behavior and budgets that leave less room for error. The result is a harder question underneath the obvious one: not "what should our team do differently," but "what kind of team can keep changing without falling apart."
Senior marketing leaders will gather for a candid, off-the-record conversation hosted by Ad Age Editor-in-Chief Jeanine Poggi, comparing how they're building for adaptability—where they're seeing change fatigue set in, which skills they're prioritizing now that they weren't two years ago, and how they're deciding what to keep fixed and what to leave open.
Attendance is limited and by invitation only.
Ad Age office
For more information, contact aaevents@adage.com